Trading creatively: harnessing the UK’s soft power potential
This event developed in partnership with the British Council will explore the extent to which soft power and the role played by the creative industries in building trust with other countries, through cultural relations, lays the foundations for trade opportunities.
The event will start with a panel discussion and you will hear from:
- Tim Davie, Chief Executive, BBC Worldwide
- Sir Ciarán Devane, Chief Executive, British Council
- Andrea Young, Director, Digital Economy Unit, DCMS