Trading creatively: harnessing the UK’s soft power potential


This event developed in partnership with the British Council will explore the extent to which soft power and the role played by the creative industries in building trust with other countries, through cultural relations, lays the foundations for trade opportunities.

The event will start with a panel discussion and you will hear from:

  • Tim Davie, Chief Executive, BBC Worldwide 
  • Sir Ciarán Devane, Chief Executive, British Council
  • Andrea Young, Director, Digital Economy Unit, DCMS



Unfortunately this event is now closed for booking.

Other WIG opportunities that may interest you

Alexander Yakovenko, Russian Ambassador to the UK

Wednesday 24 January 2018, 12:30 – 14:00

Lunchtime Briefing

Simon Manley CMG, British Ambassador to Spain

Monday 29 January 2018, 12:30 – 14:00

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Dr Vijay Rangarajan, British Ambassador to Brazil

Tuesday 30 January 2018, 08:00 – 10:00

Breakfast Briefing